La Dama: “Amarone and Recioto della Valpolicella become DOCG”
Starting from vintage 2010 Amarone and Recioto della Valpolicella wines become DOCG (instead of DOC). A goal that producers in the area chased for 15 years, it required a lot of effort and a long mediation between the various players involved in this decision.
An important recognition for these two unique wines and a step forward for the guarantee of their authenticity. In practical for a small winery like ours, where all efforts are aimed at obtaining quality wines, nothing much changes as the rules that we impose to our way of producing, on a daily basis are much more restrictive than those stated by law. The obligation to affix the numbered state seal on each bottle, ensuring the number of bottles produced, in fact, was already present for both wines even under the DOC rules, what will change is the color of the sticker. However this is not just formality and burocracy, we strongly believe that it is an important development in the perception that, especially the foreign markets, will have of our wines. In fact I was often asked, especially by foreigners, why Amarone and Recioto had not yet achieved this recognition, as if in the market perception of these wines they were already placed in the top quality level and therefore, to them, it was almost a foregone conclusion that the rules should follow this perception.
The production area for the newly declared DOCG is same to that of the DOC and no special attention or recognition was given to the so called “Classico” Area, as many manufacturers (from the “Classico” area)hoped. Personally, as a manufacturer of Recioto and Amarone della Valpolicella Classico DOCG I simply wish that this is not just a reached goal but a starting point to further guarantee the intrinsic quality of these wines.
For the record, in February 2011, La Dama Recioto della Valpolicella DOCG 2010 was among the first to receive the newly born DOCG appellation and it was presented for the first time at the traditional Festival named “Palio del Recioto”.